Driving Influence In Higher Ed: Highlights From The Converge CMO Discussion

Converge 2015, held in New Orleans, focused on how marketing leaders within higher education can be more effective. As part of the conference, a small group of CMOs, deans, and innovation leaders came together to discuss how CMOs can have greater influence and impact. This article addresses some of the challenges C-level marketing leaders face within higher education and solutions to address the obstacles.